Media · Audience growth
Rendez-vous Australie
How I built an online media outlet from scratch.
I help brands craft high-impact content and campaigns that engage, convert, and retain.
Content Strategy • Brand Campaigns • Social Media
Get in touch
I'm a marketing strategist working at the intersection of brand, content and full-funnel campaigns.
With eight years spent navigating global markets in Sydney and now based in Annecy, France, I approach brand marketing with strategic clarity: combining creative vision, agility, and a structured roadmap for execution.
Across that time, I planned and launched 360° campaigns across website, CRM, social and trade channels, keeping global brand stories consistent while making them land locally, market by market.
Along the way, I co-founded Rendez-vous Australie, a media platform that grew a loyal French-speaking community from zero.
What ties it together: I'm bilingual (English/French), I think in campaigns as much as in content, and I care as much about the data behind a launch as the story in front of it.
Today, I help brands turn business goals into content, campaigns, and social strategies that build engaged communities and deliver measurable results.
Off the trail, you'll find me exploring alpine paths, on a yoga mat, or searching for the perfect mocha.
Selected projects ranging from brand campaigns to the creation of an online media outlet.
Media · Audience growth
How I built an online media outlet from scratch.
B2B portal · Digital transformation
From legacy platform to a new Travel Agent Portal.
Have a project, a role, or an idea in mind? I'd love to hear about it.
Or find me on LinkedIn.