Media · Audience growth
Rendez-vous Australie
Co-founded Rendez-vous Australie alongside three fellow French expats during lockdown, a digital media platform dedicated to Australian news, travel, culture, and lifestyle.
Read on Substack
Building a media brand with purpose
Rendez-vous Australie was born from a shared passion for a country we were fortunate to call home. Our goal was to showcase Australia to local residents, travellers, future expats, and anyone curious about the country.
Our Mission
Inform the French-speaking community about Australian current news and inspire them through real-life profiles.
The Foundation
Built the website from scratch, established core content pillars, and designed a structured editorial calendar to drive consistent publication.
Growing an engaged digital community
Key highlights:
- Defined the editorial direction, visual identity, content strategy, and audience development plan from concept to launch.
- Managed full lifecycle content creation including SEO articles, in-depth interviews, landing pages, and social media assets.
- Built and nurtured an active and engaged French-speaking community across Facebook and Instagram.
Results
The adventure ran for four years, evolving along the way.
71 published articles • 663 Facebook followers • 364 Instagram followers • 1 radio show
- Successfully operated and scaled the platform over a four-year period.
- Evolved the distribution model by transitioning from WordPress CMS to a dedicated Substack publication.
- Featured on Radio 4EB’s French-language show “L’Heure Francophone”.
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